There is light at the end of the tunnel, and it's not a train. Online retailers have the opportunity to turn a pain point into a selling point. Usability research shows that address autocomplete, also known as autofill or type-ahead address verification, improves speed and accuracy that will leave shoppers feeling positive about their checkout experience.
Online retailers using address lookup software to find and validate addresses leave users with the impression that they really care about their customers. They value people's time, they are committed to service, and they go the extra mile by investing in technology to make life easy. Positive customer experiences make a shopper more likely to return, foster loyalty and help with the long-term success of an online business.